HCI Forum topic DISS 720

http://www.surl.org/usabilitynews/101/pdf/Usability%20News%20101%20-%20Shrestha.pdf


This study examines eye movement patterns of users browsing or
searching a 1-column and 2-column news article on a web page. The results
show a higher number of fixations for information in the second column of an
article than for the same information in the lower portion of a single column. In
addition, the typical "F" pattern appeared in the left column of the 2-column
layout, but not in the right column. Users also fixated more on other page
elements, such as ads, when they were browsing than when they were
searching.